---
"title": "Concepts"
"description": "Understand the tools, skills, workflows, and decisions behind
  useful AI adoption."
"section": "Concepts"
"directory": true
"published": "2026-10-16"
"updated": "2026-10-16T18:46:16.203Z"
---

## Guides

### [AI training vs AI consulting vs AI engineering: which does your firm need?](/docs/training-vs-consulting-vs-engineering)

A plain decision guide for leaders choosing between AI training, AI strategy consulting and AI engineering, with the symptoms that point to each and the order that usually works.

### [Why giving your team ChatGPT licenses isn't an AI strategy](/docs/licenses-are-not-a-strategy)

Licenses give people access to AI. A strategy decides which work changes, who learns what, and what gets built. Here is the difference and a simple way to start.